Ironic as it may seem but i have just taken on another new portfolio, aside to what i am doing - new media and online strategic marketing. This is somewhat an extension of what i dabbled in during days in the SG marketing team. Those days, i was encouraged to take on this pot becoz there was no 1 else in the team wanting to take it on. Of course, the upsides are its visibility and new learning experience. In this new era, gone are the days where we can only rely on the traditional media. Marketeers now need to consider other alternatives for a bang for their buck, especially in times like these where advertising budgets are slashed and pressure is on to continue to deliver the numbers.
I can't deny that apart from the fact that i am always game to learn new stuffs and expand my knowledge, a teeny part of me readily agreed to take up the new pot becoz it allowed me to gain more knowledge in this field but more importantly, gain more expertise in this subject than my B***. It's probably important to acquire expertise that no one has and alongside, secure some form of job security. Of course, some side perks include the low yardstick of measurement.
I am thankful for the opportunity & best of all, the interest to send me on training to acquire new skills. New year, new pot. Looks like there's something to look forward to :)
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